✦ Strategic Book Marketing for Authors & Publishers ✦

You Wrote a Powerful Story. Let's Put It in Front of the Readers Waiting to Fall in Love With It.

From metadata and market positioning to Amazon & Meta advertising, ARC campaigns, and automated reader funnels — every campaign is engineered around your exact genre, your exact reader, and your exact goals. And because everything runs through email, every strategy, deliverable, and report arrives in your Gmail inbox as a clean, organized written document you keep forever. No meetings. No calls. Nothing lost.

100% Written Deliverables
Gmail-Based Workflow
Author-Owned Ad Accounts
Data-Backed Strategy

Writing the Book is Art. Selling the Book is Architecture.

Thousands of books enter Amazon, Kobo, Barnes & Noble, and Apple Books every single day. Many of them are beautifully written, professionally edited, and deeply moving — and most of them still go unread. Not because the writing fails, but because the book was released into a vacuum without a promotional engine behind it.

The market has changed. Discovery has rules.

Modern readers don't browse bookstore tables the way they used to — they discover books through retail algorithms, targeted ads, BookTok and Bookstagram recommendations, newsletter features, and the reviews left by readers who came before them. Every one of those channels is engineerable. Every one of them can be researched, tested, and improved.

That is what book marketing actually is: not shouting louder, but building a system — a structured sequence of positioning, social proof, advertising, and reader retention that carries a book from launch day to long-term backlist income.

Amber Joyce Media exists to build that system for you — meticulously, transparently, and entirely in writing.

Does any of this sound familiar?

  • You hit "Publish"… and were greeted by silence.
  • You spend hours posting on social media with almost nothing to show for it in sales.
  • The Amazon Ads dashboard feels like it was designed to confuse you on purpose.
  • Your blurb gets clicks, but nobody actually buys.
  • Your ARC team is scattered, late, or nonexistent.
  • You're so buried in marketing that Book Two keeps getting pushed back.

If you nodded at even one of these — you are exactly who this work is for.

01

Metadata & Indexing

Precise backend keywords, competitive category placement, and conversion-focused blurbs signal the retail algorithms to recommend your book to the right shoppers — automatically, around the clock.

02

Comp-Author Targeting

Instead of shouting into the void, we place your title directly in front of dedicated readers who already buy, review, and devour books with identical tropes, tones, and sub-genres.

03

Early Social Proof

Targeted Advance Reader Copy (ARC) campaigns secure honest, verified reader reviews before your launch marketing goes live — so new shoppers land on a page that already feels trusted.

04

Evergreen Read-Through

Automated reader funnels, back-matter sequences, and newsletter systems convert one-time buyers into lifelong fans who go on to purchase your entire backlist — book after book after book.

Six Pillars. One Comprehensive Promotional Blueprint.

Every engagement is built on the same disciplined foundation — adapted precisely to your genre, your catalog, and your publishing stage.

Pillar 1

Genre-First Market Research

Before a single ad runs, we map your exact corner of the market: your top comp authors, the tropes and hooks currently converting in your sub-genre, the keywords readers actually type, and the categories where your book can realistically rank. A dark romance and a cozy mystery are different businesses — and they get different blueprints.

Pillar 2

Retail Page & Metadata Optimization

Your product page is your storefront, your book cover your handshake, and your blurb your best salesperson. We rewrite your blurb around your strongest emotional hook, restructure your keyword rows, refine your category strategy, and build custom A+ Content briefs — so the traffic we send actually converts.

Pillar 3

ARC Campaigns & Social Proof

Reviews are the currency of trust in publishing. We structure and distribute digital review copies through coordinated ARC campaigns — reaching vetted genre readers, Bookstagram reviewers, and BookTok creators — so your launch day arrives with credible, verified social proof already in place.

Pillar 4

Precision Paid Advertising

We build, monitor, and scale campaigns across Amazon Ads (Sponsored Products & Sponsored Brands) and Meta Ads Manager (Facebook & Instagram). Every campaign is tested, measured, and optimized for the numbers that matter: cost-per-click, conversion rate, and read-through return on ad spend.

Pillar 5

Reader Retention & Funnels

A launch spike is a moment; a reader funnel is an income stream. We design reader magnets, automated welcome sequences, newsletter ecosystems, and back-matter funnels that turn a stranger who enjoyed Book One into a subscriber who buys everything you write next.

Pillar 6

Transparent Written Reporting

You will never wonder what is happening with your campaign. Every strategy document, keyword list, blurb rewrite, and performance report is delivered to your Gmail inbox as an organized written record — clear enough to revisit a year from now and still understand every decision.

Tailored Solutions for Every Stage of Your Publishing Journey

Choose the framework that fits your release schedule and catalog. Every package is executed, documented, and delivered entirely by email.

Ongoing Growth

Paid Advertising Management

Hands-off, professionally managed advertising for published titles and backlist catalogs. Ideal for authors who want steady rank, consistent royalties, and Kindle Unlimited page reads — without ever opening an ads dashboard themselves.

  • Full campaign setup across Amazon Ads and Meta (Facebook & Instagram)
  • Comp ASIN, comp-author, interest, and keyword targeting built from research
  • Trope-driven ad copy plus static and animated creative designed for your genre
  • Weekly bid adjustments, keyword harvesting, and negative keyword pruning
  • Continuous A/B split testing across hooks, audiences, and creatives
  • Clear monthly written performance reports: spend, clicks, conversions, ROI
  • Your ad accounts stay 100% yours — full ownership and transparency, always

📦 Delivered as organized written documents via email

Inquire About Ad Management
Audience Architecture

Author Platform & Reader Funnel Setup

Turn borrowed retail traffic into an audience you own. This package builds your complete reader-acquisition system: magnet, delivery, welcome sequence, and landing page — so every future release launches to a warm, waiting list.

  • Reader magnet strategy: prequel, bonus chapter, or guide with a compelling hook
  • Full technical integration of BookFunnel or StoryOrigin with your email platform
  • Complete 5-part automated welcome sequence, professionally written for your voice
  • Back-matter optimization that converts finishers into subscribers and buyers
  • High-converting landing page layout, copy, and setup guidance
  • Newsletter content framework so your list stays warm between releases
  • Every template and document archived in your inbox for lifetime reuse

📦 Delivered as organized written documents via email

Request Funnel Setup Details
Expert Diagnosis

Written Strategy & Positioning Audit

A deep-dive diagnostic for authors who prefer to run their own promotions — but want an expert's eyes on everything first. You receive a complete written audit and a concrete action plan you can execute immediately.

  • 360° audit of cover positioning, blurb strength, categories, and page formatting
  • Sub-genre market landscape and comp-author analysis, documented in full
  • Professionally rewritten blurb options, ready to paste into your retail pages
  • Custom keyword and category recommendations with reasoning explained
  • A step-by-step written marketing plan covering your next six months
  • Two full weeks of follow-up questions answered personally by email
  • The entire audit arrives as a single beautiful document you keep forever

📦 Delivered as organized written documents via email

Order a Written Audit

Every package, every deliverable, every report — in writing, in your inbox. Amber Joyce Media was built email-first on purpose: you keep a permanent, searchable record of every strategy, keyword list, and decision. Nothing lives only in someone's memory. Nothing gets lost.

Books We've Championed

Real authors. Real books. Real campaigns — planned, executed, and documented in writing. Here is a look at the titles our work has supported.

Author Sandhya Menon

Sandhya Menon

Young Adult Contemporary Romance

✉ sandhyamenon440@gmail.com
Book cover: When Dimple Met Rishi by Sandhya Menon

When Dimple Met Rishi

View on Amazon →

How the Campaign Supported the Book

  • Repositioned the irresistible hook — an ambitious coder heroine, an arranged-marriage twist, and one summer program that changes everything — front and center in the retail blurb.
  • Rebuilt the keyword and category strategy around sweet romance and YA romantic-comedy comp titles, so the algorithms finally knew exactly who to show it to.
  • Launched targeted Amazon ad campaigns aimed at devoted readers of comparable YA rom-com bestsellers.
  • Coordinated ARC outreach to romance reviewers and bookstagram communities for authentic launch-week social proof.

"Amber made the entire process effortless. Everything arrived in my inbox — organized, explained, and ready to use. For the first time, I actually understood what was happening with my book's marketing, and the clarity alone was worth it."

— Sandhya Menon, author of When Dimple Met Rishi
Author Liana Cincotti

Liana Cincotti

Contemporary Romance

✉ lianacincottibooks@gmail.com
Book cover: A Summer of Stars by Liana Cincotti

A Summer of Stars

View on Amazon →

How the Campaign Supported the Book

  • Positioned A Summer of Stars as the definitive seasonal escape — refreshing the blurb and retail page to lead with warmth, longing, and the promise of one unforgettable summer.
  • Executed a seasonal keyword refresh timed to peak summer-reading traffic, when romance readers are actively hunting for their next beach read.
  • Ran Meta (Instagram & Facebook) campaigns with sun-drenched creative built specifically for contemporary romance audiences.
  • Stacked newsletter promotions and connected the book into a reader funnel, converting seasonal browsers into long-term fans of Liana's writing.

"I never had to rearrange my life for a single meeting. Amber's written strategy documents were clearer than any marketing conversation I've ever sat through — and my book finally found the summer readers it deserved."

— Liana Cincotti, author of A Summer of Stars

Your book could be featured here next. Tell me about your story →

A Calm, Organized Process — Entirely by Email

No scheduling. No rearranging your writing day. Every step of working together happens through Gmail, with everything documented in writing.

1

Submit the Inquiry Form

Scroll to the form below and share your book's details — genre, publishing stage, goals, and links. It takes about three minutes, and every answer helps me prepare something genuinely tailored to you.

2

Receive Your Written Proposal

Within 1–2 business days, a detailed written proposal arrives in your Gmail inbox: the recommended package, a clear timeline, exactly what will be delivered, and transparent next steps. Read it with your morning coffee — on your schedule.

3

Approve & Kick Off by Reply

Happy with the plan? Simply reply to the email to approve. You'll immediately receive your onboarding questionnaire and a kickoff checklist by email — and the work begins, with your accounts staying 100% in your name and control.

4

Get Deliverables & Written Reports

Strategy documents, blurb rewrites, keyword rosters, ad reports, and weekly progress summaries all land in your inbox as clean, organized written records. Your entire campaign history stays searchable and yours — forever.

Amber Joyce, Book Marketing Specialist
Amber Joyce Book Marketing Specialist & Founder

Championing Authors. Amplifying Stories. Documenting Everything.

Hello — I'm Amber Joyce, a book marketing specialist, lifelong reader, and firm believer that a great book should never disappear into the algorithms unread. I founded Amber Joyce Media with one mission: to give authors the same caliber of strategic, commercial marketing that big publishers enjoy — delivered with the clarity, care, and personal attention that only an independent specialist can offer.

My approach blends two things that rarely travel together: a genuine, deep love of story, and a rigorous, numbers-driven approach to retail algorithms, advertising platforms, and reader psychology. I read widely across genres, study market trends obsessively, and treat every book I work on as both a work of art and a product with a real, findable audience.

And I built this business email-first — deliberately. Authors are busy people. You're drafting at 5 a.m., editing at midnight, and everything in between. So every strategy, every deliverable, and every weekly report arrives in your Gmail inbox as a clean, organized written document you can read when it suits you and revisit forever. Nothing important lives only in a conversation that evaporates. Everything is saved. Everything is in writing. Everything is yours.

  • Genre Respect: Strategy shaped around your exact tropes, themes, voice, and reader demographics — never recycled templates.
  • Data Integrity: Every keyword, category, and ad target justified by real research, real testing, and real numbers.
  • Full Ownership: Your ad accounts, your mailing list, your reader data, your documents. Always and permanently yours.
  • Everything in Writing: A permanent, searchable record of your entire marketing history, archived in your inbox.

Technical Toolkit & Platform Specialization

📚 Retail Platforms

Amazon KDP & KDP Select (Kindle Unlimited), Barnes & Noble Press, Kobo Writing Life, Apple Books, IngramSpark, Google Play Books.

🎯 Advertising Networks

Amazon Ads (Sponsored Products, Sponsored Brands, Lockscreen), Meta Ads Manager (Facebook & Instagram), BookBub Ads.

✉️ Funnels & Delivery

MailerLite, ConvertKit, ActiveCampaign, BookFunnel, StoryOrigin, NetGalley, Booksprout.

📊 Market Intelligence

Publisher Rocket, KDSpy, Helium 10, TikTok Creative Center, continuous BookTok & Bookstagram trend monitoring.

Direct inquiries — answered personally:

amberjoyce.media@gmail.com

Frequently Asked Questions

Clear, honest answers about how this works — and how everything stays in writing.

No — never. Amber Joyce Media was built intentionally as an email-first business. Every question, update, strategy, and decision happens through Gmail. You'll receive written proposals, written deliverables, and written reports that you can read at your own pace and keep permanently. Many authors find they understand their marketing better this way, because everything is explained in full sentences they can reread anytime — not rushed through in a half-hour conversation they'll forget.

Everything arrives in your Gmail inbox as clean, organized written documents: strategy plans, blurb rewrites, keyword rosters, ad campaign summaries, performance reports, and step-by-step checklists. Documents are easy to read on any device, simple to search months later, and permanently yours to archive. Your entire marketing history becomes a library — not a blur.

The ideal window is 8 to 12 weeks before launch — enough time for market research, blurb optimization, ARC distribution, pre-order momentum, and ad preparation. But if your book launches sooner, or is already live and underperforming, that's exactly what the backlist and advertising packages are for. It is almost never too late to improve a book's trajectory.

Fiction specialties include Romance (contemporary, rom-com, paranormal, dark, romantasy), Fantasy & Sci-Fi, Thrillers & Mystery, and YA. Non-fiction specialties include Memoir, Personal Development, and Business. If you're unsure whether your book is a fit, submit the inquiry form with your genre and a short description — you'll get an honest, thoughtful answer by email.

Yes. Self-published authors typically use the full suite: metadata optimization, advertising management, ARC coordination, and reader funnels. Traditionally published authors often engage me for the things publishers rarely do well — personal platform growth, newsletter funnels, genre-specific ad campaigns, and the long-tail marketing that keeps a book selling after the publisher's push ends.

For ongoing ad management, a starting budget of $300–$500 per month (paid directly to Amazon or Meta — never through me) allows proper testing and meaningful data. Ad budgets below that can still work for focused pushes, and we'll discuss the right number honestly in your written proposal. One principle never changes: your money goes to the ad platforms, your accounts stay in your name, and every dollar is accounted for in writing.

Depending on your package: your book's genre and tropes, your current blurb, high-resolution cover files, your retail links, and your release timeline. If we're running ads or building funnels, you'll receive simple, written step-by-step instructions for granting access to your KDP, Meta, or email platform accounts — all handled securely by email, with your ownership never in question.

Absolutely. Manuscripts, sales figures, ad data, and all project details are treated as strictly confidential and are never shared with anyone. Features like the client spotlight above only appear with the author's explicit, written permission — and your information would never be published without yours.

Fill out the inquiry form below. Within 1–2 business days, a detailed written proposal will arrive in your Gmail inbox — recommended package, timeline, deliverables, and clear next steps. No pressure, no obligations, and nothing to schedule. Just read it when it arrives, and reply if it feels right.

Request Your Written Marketing Proposal

Share a few details about your book and goals below. Your submission goes straight to my inbox, and your tailored written proposal will arrive in your Gmail within 1–2 business days.

🔒 Your manuscript details and all information are kept 100% confidential. Your written proposal will arrive by email within 1–2 business days.